The crowd that gathered at the Guggenheim to catch a glimpse of the Steven Klein-directed commercial for Lady Gaga's Fame fragrance—"the first ever black eau de parfum"—were ready for a party. That's what happens when you host a gala on the last night of New York fashion week, give it a "black-tie masquerade" dress code that required a head accessory for ladies ("mask, hat, tiara, crown, or lobster," the invite suggested), and promise a performance art piece from mother monster herself.
|Lady Gaga at her fragrance party|
|Alexandra Richards n Yigal Azruël|
|Johanny Weir and Victor Voronov|