Thursday, August 16, 2012


World renowned footballer David Beckham unveils a new campaign for H&M that showcase his well-received bodywear collection.Designed by the soccer star itself, It reflects beckham's personal style with a focus on quality, fit, function, comfort and design. 

Shot in Los Angeles by photographer Alasdair Mclellan, the black-and-white images reveal a number of undergarments that show off Beckham's physique as well as his affinity for body art.

The David Beckham bodywear is an exclusive, long-term collaboration with H&M with items that include boxer briefs, trunks,  briefs, trunks, woven briefs, undershirts, t-shirts, henleys and pajama bottoms ang long johns.

The entire collection can be purchased at worldwide stockist as well as online.

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